In-stream ads also feature a small countdown timer and a link to the advertised site in the bottom left of the screen. The image below features a TrueView in-stream ad from Unbounce : TrueView in-stream ads play before a viewer’s chosen video. Let’s take a closer look at each of them. Now, there are two main types of TrueView ads: in-stream ads and discovery ads. YouTube states that the maximum length a TrueView video ad can be is 6 minutes and the minimum is 12 seconds. Because of this, Google reports that eight out of ten viewers prefer TrueView to other in-stream video ad formats.īut TrueView ads are great for businesses too.Īdvertisers only pay for TrueView ads when users watch for at least 30 seconds, watch an entire short video, or interact with an ad in some way, such as clicking on a call-to-action.Īnd because viewers can select the ads they want to watch and skip the ads they don’t, advertisers save money while also reaching a more interested audience. TrueView ads give viewers the most control over the advertisements they see. This is the main advertising format on YouTube - and for that reason, we’ll be covering this type in more depth than the others. That way, you can tailor your ad for the format you plan on using. Types of YouTube Adsīefore you begin creating your first campaign, it’s important to understand each YouTube ad type. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. What are the Benefits of YouTube Advertising?
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How to Create Your First YouTube Advertising Campaign Step 7: Configure Your YouTube Ads Video Ad
Step 5: Select Where You Want Your Ads to Show Step 4: Select the People You Want to Reach Step 2: Create a New Campaign in Google Ads Step 1: Upload Your Video Advertisement to YouTube What is a YouTube Non-Skippable In-Stream Ad?Ĭreating Your First YouTube Advertising Campaign
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